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Charting New Territory: Amazon and NFL Aim to Establish Tradition with Inaugural Black Friday Game

"Amazon and NFL Forge Black Friday Game: More Than Just a Matchup

In what could be deemed Amazon's equivalent of the Super Bowl, the Black Friday game featuring the Miami Dolphins and New York Jets carries significant weight for the e-commerce giant. Beyond adding another game to Prime Video's roster, Amazon envisions transforming this matchup into an annual tradition, strategically aligning with the bustling shopping fervor of Black Friday.

Prime Video Vice President Jay Marine underscores the significance of this collaboration with the NFL, stating that the marriage of Black Friday and football is a perfect fit. Black Friday, a cornerstone event for Amazon each year, provides a prime opportunity to leverage the intersection of sports and commerce. Marine emphasizes that Amazon is fully invested in making this Black Friday game a standout event.

Hans Schroeder, Executive Vice President of NFL Media, notes that the NFL has been contemplating the inclusion of a Black Friday game for some time. With the Thanksgiving Day tripleheader already a massive success, adding a Black Friday game further extends the NFL's influence over an additional day. Airing this game on Amazon amplifies the synergy, creating a compelling blend of football and commerce.

Schroeder expresses excitement about Amazon's innovative contributions to the viewing experience, citing the integration of data, AI predictability, and in-depth analysis of X's and O's. While Amazon will feature Black Friday deals during commercials, the approach is far from a shopping network overlay on a football game. Marine assures that the viewing experience will remain seamless, with QR codes for scanning and shopping during the game and major promotions strategically placed throughout the event.

Despite the incorporation of promotions, the Black Friday game will be available for all fans to stream for free, aligning with Amazon's expansive accessibility ethos. Nielsen reports that the most-viewed Amazon game this season occurred in Week 2, with NFL games averaging 17.1 million viewers through 11 weeks—a 6% increase over the previous season.

To cap off the football and entertainment fusion, Amazon will air a concert by Garth Brooks following the Black Friday game. As the collaboration unfolds, the Amazon-NFL alliance aims not only for a memorable game day experience but also to lay the groundwork for a new Thanksgiving weekend tradition."

"As anticipation builds for the groundbreaking Black Friday game between the Miami Dolphins and New York Jets, renowned sportscaster Al Michaels expresses fascination with the unique Amazon component. In an unprecedented move, the game will be accessible outside the paywall, allowing viewers to seamlessly watch the game while engaging in additional Christmas shopping. Michaels, set to call the game alongside Kirk Herbstreit and Kaylee Hartung, envisions this as a brand new frontier, curious to witness the potential spectacle and effectiveness of this innovative approach.

With the NFL strategically expanding its presence during the Thanksgiving week, featuring three games on Thanksgiving, a Black Friday matchup, three Sunday windows, and a Monday night game, the league aims to ensure that half of the week's 16 matchups carry national appeal. Last Christmas, the NFL demonstrated its agility by scheduling games on four days, distributing matchups across various media partners.

This week, with all 32 teams in action and 10 of the 16 games featuring matchups between teams in the same division, the NFL seeks to captivate audiences with diverse and compelling encounters. While college football has traditionally claimed the spotlight on the day after Thanksgiving, the 3 p.m. Eastern kickoff provides a unique opportunity for the NFL to capture early window attention and prime time.

Even with Tim Boyle stepping in at quarterback for the Jets instead of Aaron Rodgers, the AFC East-leading Dolphins, led by quarterback Tua Tagovailoa and wide receiver Tyreek Hill, have elevated themselves to national prominence. As the league embraces this innovative blend of football and holiday shopping, the Black Friday game signifies a pioneering step into uncharted territory.

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"In conclusion, the upcoming Black Friday game between the Miami Dolphins and New York Jets stands as a groundbreaking venture, marked by the intriguing integration of football and holiday shopping, facilitated by Amazon's unique accessibility approach. Renowned sportscaster Al Michaels expresses anticipation for this novel frontier, envisioning the potential for a spectacular viewing experience.

As the NFL strategically expands its presence throughout the Thanksgiving week, featuring diverse matchups and ensuring national appeal, the league continues to showcase its adaptability in scheduling games across multiple days and media partners. The 3 p.m. Eastern kickoff on Black Friday signifies a distinct opportunity for the NFL to capture audience attention during both early windows and prime time.

While the quarterback lineup may see Tim Boyle in place of Aaron Rodgers for the Jets, the AFC East-leading Dolphins, led by Tua Tagovailoa and Tyreek Hill, have positioned themselves as a compelling force in the league. The Black Friday game not only marks a new chapter in football scheduling but also exemplifies the NFL's commitment to innovation and audience engagement.

As fans eagerly await this unique football and shopping experience, the game serves as a testament to the NFL's ability to break new ground and create memorable traditions during the festive season."